Week 9 Reading Reflection

I was surprised that secondary information needed to be gathered before primary information. That's usually against the grain.

Something that was confusing to me was what is the definition of "current." The reading indicated that to be successful, a company needed current information. Is this information gathered in the past year? Past 6 months?

Two questions I would ask would be does collecting secondary information allow for the collection of more precise primary information? The second question would be is it possible to have to-the-day market research. As in updating the market research every day to make sure the information is as current as possible?