Week 5 Reading Reflection

What surprised me most in this chapter was the complexity of diving into a new venture. I obviously knew that new ventures were difficult, but I didn't expect them to be so complex. Recently, so many new and unique ventures have come out that, if one is dedicated enough, make start ups seem simple. One of the questions I would ask the author is are all of the new start ups a testament to the intelligence and perseverance of the founder, or is it an ignorance that will later cause the venture to fail. Something that was confusing to me was how exactly do entrepreneurs determine how much capital is needed? I'm sure there isn't a end-all be-all formula, but my second question to the author would be is there a guide to help the entrepreneur get on the right path? Seeing as I have no knowledge of venture failures, I can't say I disagree with the author in this chapter.

Elevator Pitch #1

The opportunity I chose was one I came up with in my World's Biggest Problems assignment. I decided to attack the correlation between fast food and obesity. The solution I went with was the one I suggested in the same assignment. I decided to go with a restaurant that served healthy alternatives to fast food chains, with the same price and speed that attracts customers. I decided to call it Health Kick. I'm not quite sure why, I just thought it sounded like a good name for a good business.